Media Buyer

About the Company

Whissel Strategies is a fast-paced digital marketing agency delivering high-converting campaigns, websites, and digital experiences for a wide range of clients. They take a performance-driven approach and are looking for someone who can own paid media accounts end to end — from strategy through to measurable ROI.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta Ads and Google Ads
• Build and optimise lead generation, e-commerce, and conversion-focused campaigns
• Develop campaign structures, audiences, testing frameworks, and scaling strategies
• Monitor campaign performance daily and make data-driven optimisation decisions
• Write ad copy and collaborate on creative direction for high-performing campaigns
• Manage budgets efficiently while maintaining performance goals and KPIs
• Conduct A/B testing across creatives, landing pages, offers, and targeting strategies
• Implement and maintain tracking systems across websites, funnels, and ad platforms
• Configure and troubleshoot GTM, GA4, Meta Pixel, Conversion API (CAPI), Google Conversion Tracking, and UTM structures
• Build dashboards and reporting systems for clients and internal teams
• Serve as a primary point of contact for active advertising accounts
• Provide clients with weekly campaign updates and lead performance calls
• Help improve internal systems, workflows, and reporting processes

Requirements

• 3+ years of agency experience (required)
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Solid understanding of tracking, attribution, and conversion systems
• Experience with GTM, GA4, Meta Pixel, and Conversion API
• Ability to troubleshoot technical tracking issues independently
• Ability to manage multiple client accounts simultaneously
• Excellent communication, organisation, and analytical skills

Nice to Have

• TikTok Ads or LinkedIn Ads experience
• Shopify and WooCommerce tracking experience
• Basic HTML/CSS knowledge
• Funnel-building experience
• CRM automation or Zapier / API integrations
• SEO knowledge

Tech Stack

Meta Ads Manager, Google Ads, Google Tag Manager, Google Analytics (GA4), Looker Studio, GoHighLevel, ClickUp, Slack, Google Sheets