E-commerce analyst

About the Company

A fast-growing ecommerce store specializing in padel and pickleball equipment, apparel, and accessories. They serve a rapidly expanding community of players across the Americas, delivering world-class gear and an outstanding digital shopping experience.

Key Responsibilities

Commercial Strategy & Planning

• Track ecommerce business metrics: revenue trends, category performance, conversion funnel, and growth levers
• Contribute to monthly and quarterly marketing planning, aligning campaigns with business goals and inventory priorities
• Monitor competitor activity and market trends to identify opportunities and threats

Commercial Calendar & Promotions

• Own the commercial marketing calendar: plan and coordinate all promotional campaigns including seasonal events, product launches, Black Friday, Cyber Monday, clearance, and more
• Design promotional mechanics (discounts, bundles, free shipping thresholds, gift-with-purchase) with a clear understanding of margin and business impact
• Brief internal teams and external partners on campaign requirements and deliverables
• Ensure all promotions are accurately reflected across website, email, paid media, and affiliates

Design Coordination

• Work with the Design team to brief, review, and approve creative assets for paid media, display, social, and on-site banners
• Translate commercial campaign needs into clear creative briefs with objectives, messaging, formats, and deadlines
• Ensure brand consistency and campaign coherence across all visual touchpoints

Paid Media Coordination

• Serve as the main point of contact with the external paid media agency (Meta Ads, Google Ads)
• Brief the agency on campaign objectives, audiences, budgets, and promotional mechanics; review campaign setups before launch
• Monitor paid media performance and flag issues or opportunities
• Coordinate asset delivery from Design to the agency, ensuring formats and specs are met

Affiliate Program Management

• Manage the affiliate partner network: onboard new affiliates, manage commissions, and ensure program health
• Provide affiliates with updated assets, promotional codes, and campaign briefs
• Track affiliate-driven traffic, conversions, and revenue; report performance monthly
• Identify opportunities to expand the affiliate program with content creators, sports clubs, and media

Analytics & Reporting

• Track and report campaign performance across all channels: paid media, affiliates, email, and on-site
• Build and maintain a weekly commercial dashboard with key metrics: revenue, ROAS, conversion rate, and promo effectiveness
• Conduct post-campaign analysis and share learnings to continuously improve future executions

Requirements

• 1-2 years of experience in marketing within ecommerce, retail, or digital agencies
• Hands-on experience planning or coordinating commercial campaigns and promotional calendars
• Experience coordinating with design teams and writing clear creative briefs
• Commercial mindset - understands margin impact, not just creativity
• Strong project management skills - able to juggle multiple campaigns and deadlines
• Clear communicator able to align teams with different priorities toward a shared goal
• Self-starter comfortable working remotely and managing up when needed
• Bilingual in English and Spanish (required)
• Current student or graduate in Marketing, Business Administration, Communications, or related field

Nice to Have

• Exposure to affiliate marketing or performance channel coordination
• Digital marketing certifications (Google, Meta, HubSpot)
• Passion for sports, padel, or pickleball

Tech Stack

Google Analytics/GA4, Shopify, Meta Business Suite, Google Ads, Google Sheets/Excel, Canva/Figma, Slack, Notion, Asana, Impact/ShareASale