Senior Digital Marketing Associate

About the Company

A fast-growing media and events company that produces business conferences and publishes editorial content for Fortune 500 executives, government officials, and investors across the US.

Key Responsibilities

PR & Executive Communications

• Work directly with the CEO and executive team to set strategic priorities and ensure cross-departmental alignment
• Create strategic media plans targeting top-tier outlets and key regional markets
• Schedule media appearances for the CEO (TV, radio, podcasts)
• Develop and oversee long-term PR and visibility campaigns to position the CEO as an industry leader
• Organize press materials, update PR folders and contact lists, and draft outreach scripts

Media Relations

• Identify and research journalists and reporters from key markets for targeted outreach
• Establish and manage relationships with key journalists and influencers
• Import and manage media contacts in Zoho CRM

Marketing & Analytics

• Oversee social media strategy and execution in collaboration with third-party contractors
• Conduct market and competitor research
• Analyze campaign performance via Google Analytics, LinkedIn Insights, and other platforms
• Develop surveys and feedback forms for event and user research
• Lead evaluation of event ROI and recommend improvements

External Events & Partnerships

• Develop strategic partnerships with Chambers of Commerce and business associations
• Drive organizational presence at major conferences, summits, and media events
• Coordinate logistics for books, QR codes, and event materials

Administrative & Operations

• Create and send bi-weekly company newsletters
• Back up sales support, including drafting contracts when needed
• Streamline operational workflows including book shipping and advertiser copy processes
• Gather endorsements and create work anniversary visuals
• Support HR-adjacent duties including employee engagement and internal branding
• Assist with CEO scheduling, Town Halls, and LinkedIn page management
• Support research projects and other ad hoc administrative tasks

Requirements

• 4-6 years of experience in digital marketing, PR, or communications
• Strong written and verbal communication skills in English
• Excellent interpersonal skills, attention to detail, and project coordination experience
• Strong organizational skills and ability to work across all levels of management
• Ability to multi-task and prioritize in a fast-paced environment
• Bachelor's degree in Marketing, Communications, or equivalent experience

Tech Stack

Google Analytics - LinkedIn Insights - Zoho CRM - Microsoft Office - Google Drive