Growth, Paid Media & Affiliates Lead

About the Company

A fast-growing racket sports company building a platform for the sport in the United States. It operates a portfolio of premium padel and racket clubs, a nationwide padel league, an annual industry festival, and an e-commerce arm that sells padel, pickleball, and other racket sports equipment and apparel from brands such as Adidas, Wilson, Babolat, and Nox, with a focus on competitive pricing, expert customer support, and a seamless online shopping experience.

Role Summary

Turn marketing investment and affiliate relationships into profitable, scalable revenue. This is a hands-on, execution-focused role, not agency coordination or reporting: you will own the budget, identify opportunities, make decisions, and ensure execution happens.

Key Responsibilities

• Oversee Google Ads and Meta Ads execution by the paid media agency, including weekly performance reviews, priorities, and briefs
• Monitor and continuously improve ROAS, conversion rate, and investment efficiency
• Own budget control, spend pacing, and allocation across channels and campaigns
• Plan and coordinate campaigns, promotions, and commercial events with the sales team
• Manage Google Shopping performance (Merchant Center, product feed, Shopping and PMax)
• Run affiliate operations end-to-end (UpPromote, recruitment, activation, links, codes, commissions) and grow Tier 1 affiliate relationships
• Track affiliate economics (revenue, discounts, commissions, profitability)
• Own attribution and reporting (UTMs, GA4, Shopify) and deliver weekly and monthly KPI reporting

Required Skills

• 3+ years of experience in Performance Marketing, Growth Marketing, Affiliate Marketing, or a similar e-commerce role
• Strong hands-on e-commerce mindset with a clear focus on conversion, revenue, and profitability
• Experience managing paid media budgets and making investment decisions based on performance
• Solid understanding of Google Ads, Meta Ads, Google Shopping, and Performance Max
• Experience with Shopify and e-commerce analytics
• Strong knowledge of GA4, attribution, UTMs, and performance reporting
• Ability to analyze data and quickly translate insights into action
• Comfortable managing and challenging external agencies
• Strong ownership mentality: takes action to improve performance, not just report on it
• Fluent or professional working proficiency in English

Nice to Have

• Experience with affiliate marketing platforms such as UpPromote
• Google Ads and Meta Ads certifications

Details

• Reports to: CEO
• Location: Buenos Aires (hybrid)
• Type: Full-time, independent contractor
• Training: No formal transition period; hands-on from day 2

What We Offer

• 15 days PTO
• US holidays observed (not Argentina holidays)