Head of Marketing and Brand

About the Company

A multi-brand home decor and wall art company that has been designing and manufacturing wall art since 2003, operating a premium brand and a mass-market brand across direct-to-consumer e-commerce, third-party marketplaces, national retail partnerships, and B2B wholesale. The company is founder-led, in a growth phase, and serves both luxury and value-driven retailers, including major off-price and mass-market chains.

Role Summary

You will turn marketing strategy into campaigns, launches, and measurable growth, owning the marketing calendar and directly managing creative, social, and agency resources across both brands.

Key Responsibilities

• Build and run the integrated marketing calendar across paid, organic, social, creator, email, marketplace, and retail initiatives
• Own product and collection launches end-to-end, from positioning and creative briefs through post-launch measurement
• Lead go-to-market for trade shows and market events, including booth storytelling and follow-up campaigns
• Hold brand guidelines, voice, and visual identity across both a premium and a mass-market audience
• Direct paid media, email, and creative agencies, setting briefs, budgets, and performance expectations
• Build organic demand through social, creators, Pinterest, and SEO to reduce paid media dependence
• Own weekly and monthly marketing reporting to leadership, including AI/LLM search visibility
• Partner with merchandising and sales on launch sequencing and trade and retail programs

Required Skills

• 5 to 8+ years of consumer marketing experience with direct ownership of campaigns, brand, and commercial results
• Demonstrated ownership of product launches and go-to-market plans, from planning through post-launch measurement
• Direct experience managing external agencies and contractors, including briefs, budgets, and accountability for results
• Hands-on experience owning social media at a brand level, including content strategy and creator and influencer partnerships
• Proven brand management experience: owning brand guidelines, voice, and visual identity
• Working knowledge of performance marketing, e-commerce, marketplaces, and retail channels, with the ability to read performance data and act on it
• Highly independent and proactive, comfortable operating without micromanagement
• Fully bilingual, with professional written and spoken English
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience marketing across meaningfully different audiences, ideally a premium and a mass-market brand within the same portfolio
• Track record with consumer brands in home, furniture, decor, fashion, beauty, or CPG (or similar)
• Experience planning and executing trade shows or market events
• Master's degree (MBA or Marketing-related)

Details

• Remote · Colombia (candidates must be based in Colombia)
• Reports to: Director, E-commerce and Growth
• Working hours: Full-time, core overlap with US Eastern hours (approximately 9am to 6pm EST)

Hiring Process

PI assessment, an intro call, an interview with the hiring manager, and reference checks, with possible additional peer interviews as an offer is finalized.

What We Offer

• Full-time, remote position