Performance Creative Strategist

About the Company

A fast-growing, Shopify-focused SMS marketing platform that helps ecommerce brands, mostly merchants in beauty, fashion and consumer goods, recover abandoned carts and drive repeat purchases through AI-powered conversational messaging, automated campaigns and customer conversations. The company is bootstrapped and profitable, serving 1,200+ merchants with a fully remote, async-first team where paid acquisition is a major growth engine.

Role Summary

You will own the company's performance creative end to end on Meta, from customer research and angles to scripts, statics, video and landing pages, using AI tools heavily to produce and iterate creative yourself. You will start with the CEO setting the weekly plan and earn ownership of the creative feedback loop as you prove you can find and scale winners. The objective is simple: consistently find winning creative, understand why it worked and turn those learnings into the next round of winners.

Position Details

• Reports to: The CEO
• Location: Remote, Latin America
• Employment type: Full-time, independent contractor
• Language: Fluent English, written and spoken
• Experience: 3+ years in performance creative strategy or direct-response advertising
• Working hours: Flexible schedule, minimum 40 hours per week
• PTO: 15 days per year
• Training: 90-day ramp with 30/60/90-day milestones

Key Responsibilities

• Research the ICP, customer language, objections and competitor ads, and turn them into angles, hooks, offers and creative hypotheses
• Build the weekly testing roadmap of new creatives, scaled to ad spend and balancing proven winners, variations and new concepts
• Produce creative yourself with heavy use of AI tools: video scripts and edits, statics, comparison and proof ads, and direct-response copy
• Launch and iterate ads on Meta, with spend scaling aggressively, turning winning concepts into purposeful iterations
• Read performance data (CTR, CPC, CPM, CVR, CAC, ROAS), separate real signal from noise and document why concepts won or lost
• Evaluate and write landing pages so the post-click experience matches the promise of the ad
• Turn UGC from the creator agency and influencer program into paid ads
• Build AI workflows that increase creative output without lowering quality or judgment

Required Skills

• 3+ years in performance creative strategy, direct-response advertising or a closely related role
• Ads or concepts you personally strategized that reached meaningful spend, with results you can explain
• Hands-on Meta ads experience
• Strong direct-response fundamentals: awareness levels, avatars, mechanisms, objections, offers, hooks and copywriting
• Able to produce creative yourself: light video editing, statics, scripts and long-form primary text
• Heavy, fluent use of modern AI tools for creative generation and research
• Comfortable reading performance data and making decisions from it
• Self-directed operator who communicates well in an async remote team

Nice to Have

• DTC/ecommerce performance marketing background (preferred over B2B SaaS)
• Experience marketing Shopify, retention, CRO or marketing software
• Landing-page/CRO instincts or experience building creative testing systems from scratch
• Experience selling sophisticated or technical products to operators

Hiring Process

Candidates share several ads they strategized (with spend and results), an iteration example and a walkthrough of their AI workflow, followed by one or two interviews with the CEO.

What We Offer

• Fully remote, flexible schedule
• 15 PTO days per year
• Work directly with the CEO of a profitable, fast-growing company
• 90-day review with scope progression based on performance
• Room to grow as the marketing team expands